IB
Business Management
1.1 - The Role of Business1.2 - Business Sectors & Activity1.3 - Starting a Business or Enterprise1.4 - For-profit Commercial Organisations1.5 - For-profit Social Enterprises1.6 - Non-profit Social Enterprises1.7 - Business Aims & Objectives1.8 - Ethical Objectives1.9 - SWOT Analysis1.10 - Ansoff Matrix1.11 - Stakeholders1.12 - External Environment1.13 - Economies & Diseconomies of Scale1.14 - Small Organisations & Large Organisations1.15 - Internal & External Growth1.16 - Globalisation & Business Growth
2.1 - Human Resource Planning2.2 - Recruitment2.3 - Training2.4 - Appraisal, Dismissal & Redundancy2.5 - Changing Work Patterns2.6 - Types of Organisational Structures2.7 - Types of Organisation Charts2.8 - Changes in Organisational Structures2.9 - Management & Leadership2.10 - Motivation Theories2.11 - Financial Rewards2.12 - Non-financial Rewards2.13 - Rewards, Motivation & Culture
4.1 - The Role of Marketing4.2 - Types & Characteristics of Marketing4.3 - Market Share4.4 - Marketing Objectives & Strategies4.5 - Marketing Planning4.6 - The Marketing Mix4.7 - Types of Markets4.8 - Perception Maps & Unique Selling Points4.9 - Market Research4.10 - Methods of Primary Market Research4.11 - Methods of Secondary Market Research4.12 - Sampling Methods4.13 - The Four Ps: Product4.14 - The Four Ps: Price4.15 - The Four Ps: Promotion4.16 - The Four Ps: Place4.17 - E-commerce